Search results for "automated content analysis"
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Parenting culture(s): Ideal-parent beliefs across 37 countries
2022
What is it to be “an ideal parent”? Does the answer differ across countries and social classes? To answer these questions in a way that minimizes bias and ethnocentrism, we used open-ended questions to explore ideal-parent beliefs among 8,357 mothers and 3,517 fathers from 37 countries. Leximancer Semantic Network Analysis was utilized to first determine parenting culture zones (i.e., countries with shared ideal-parent beliefs) and then extract the predominant themes and concepts in each culture zone. The results yielded specific types of ideal-parent beliefs in five parenting culture zones: being “responsible and children/family-focused” for Asian parents, being “responsible and proper de…
Automated Content Analysis of Destination Image: a Case Study
2020
Automated content analysis has become one of the most used approaches to extract “hidden” dimensions from text corpora over the last years. One of the data analysis techniques belonging to this approach is topic modeling, which can be fruitfully used to analyse complex phenomena like tourist destination image. With this aim in mind, this paper discusses the use of topic modeling to identify the main components of the image of cruise holidays spread through a specific type of visual text, i.e. the Television commercial. In order to achieve this goal, the paper presents the methodology and main results of a study carried out over a sample of TV commercials, which have recently been broadcast …